Four incredible visual research about the WGSN’s macro-trends FW1617.
This project was the thesis of my last year of the Fashion Styling course at Istituto Marangoni Milano.
I explained this macro-trends from my point of view creation four book with images, graphics and videos.
Artisan.
Craft is moving in innovative ways, thanks to a can- do, DIY attitude from the public and organizations such as The Makerversity, who provide the space and tools for individuals to make and learn.
Collaborative design builds new collectives and uncovers the urge to discover and develop new roots and relationships.
Artisan also encompasses the growing trend for everyday items over art, exemplified by a string of recent exhibitions that elevate the mundane and catalogue the common.
KEY WORDS
MAKER, COLLECTIVE, CRAFT, REVOLUTION REFINED, SALVAGE, FUTURE, MUNDANE.
Elemental.
According to The Atlantic magazine, people are no longer as excited by technological progress as they are exhausted by it.
This trend voices a longing for quiet, contemplative design that is less of a burden and more of a sensitive, responsive experience.
In this era of self-examination, and with a growing number of people reporting no religious affiliation, Elemental is also driven by society’s need for new meaning, as it explores the boundaries of spirituality and the inner workings of the self.
KEY WORDS
EPIC, SIMPLICITY, TRANSIENT, TEXTURE, DELICATE DIGITAL, GENTLE, PROTECTION.
OffBeat.
Play becomes a serious issue, as research increasingly suggests the need to invest more time in playing and less time working.
Technology continues to absorb us and we yearn for time off, so play is set to grow in significance, offering a healthy dose of escape and reprieve.
The re-emergence of absurdism in art explores the need for a sense of playfulness amid the mundane. The rise in immersive theatre, user-generated art, playful technology and IRL gaming also suggests a craving for engaging, alluring interactions.
KEY WORDS
ARTHOUSE, FASHION, MIXED, MEDIA, STRANGE, BEAUTY, ALTERED, STATES.
Remaster.
Echoed by this year's Istanbul Biennial, titled The Future Is Not What It Used To Be, there is the underlying sense that the future has changed, with designers questioning what the future is and means today.
Emerging economies in Asia and Africa are influencing design, as fast-growing cities go from pre-to post-, bypassing modernism. The advancement of technology also means fantasy has become reality.
As the unimaginable becomes tangible, there is a huge appetite for fantastical experiences, which is only set to grow as virtual reality hits the mainstream.
KEY WORDS
FIERCE, OPULENCE, FUTURE, WARRIOR, ORNATE, UTILITY, REINVENTED, COSTUME.